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Now displaying: March, 2017

Nerd (or geek) culture is no longer a sub-culture, it’s the culture of day. Marketing for things like comics and novels and video games is no longer an isolated thing.

Nearly everything is transformative in media now and it's important to keep your Nerd Brand Strong!


Please subscribe and listen to Brandon Jones of Animation Destination and myself, for our reviews, jokes and discussions of branding and marketing in the nerd culture.

Mar 30, 2017
In this episode of Nerd Brand Podcast we talk about Brands that you have heard of that are no longer with us and some that are soon to be departed. Many Brands die because of financial reasons, others because of a lack of self promotion, in spite of having "Top of Mind" awareness.
 
For a list of resources, check out the links below:
 
http://www.clark.com/major-retailers-closing-2017
 
Long dead brands, but we all remember:
 
http://www.businessinsider.com/12-dead-brands-that-are-still-well-known-2012-10?op=1
 
To not leave on a negative note:
 
http://www.businessinsider.com/most-valuable-brands-in-the-world-2012-10?op=1/#mcdonalds-14
 
We also talk about the 2007-08 writers strike where Hollywood elite learned the hard way that content is king, but not all content is not equal.
 
The effect of the strike:
https://en.wikipedia.org/wiki/Effect_of_the_2007%E2%80%9308_Writers_Guild_of_America_strike_on_television
 
http://www.huffingtonpost.com/david-macaray/the-200708-writers-strike_b_3840681.html
Mar 16, 2017
What the tip??!!
 
Branding. It's gotta be consistent and re-branding is not the same ol same ol
 
Alt: WordPress - Yes Virginia, there are revisions and autosaves.
 
Nerd 
 
Cloverfield Theory discussion (4-5 movies planned)
 
  1. Cloverfield - 2008
  2. 10 Cloverfield Lane - 2016
  3. God Particle - slated release date is Oct. 27th, 2017
  4. unknown
  5. unknown
 
Tagruato Corp. - The site is back online! http://tagruato.jp/index2.php
 
Subs: 
 
  1. Yoshida Medical Research - Deep sea bioprospecting
  2. Slusho! - Think ICEE or Slushy at Circle K
  3. Bold Futura - Where Howard Worked. An Engineering Tech Company
  4. ParafFun! Wax Distributors - Wax seals
 
 
Howard Stambler: http://tagruato.jp/employee_of_the_month_2016_february.php
 
Radioman70 (aka http://funandprettythings.com/) - A private chat site for him and his daughter.
PWD: "do you want to talk?"
 
Howard's "how-to" guide for survival to get to his bunker: http://funandprettythings.com/lifepreservinginformation/
 
Brand 
 
Be Consistent! 
 
Consequences with inconsistency in marketing message and appearances 
 
  1. Lose a customers trust
  2. Being associated with poor quality
 
Questions to ask:
 
  1. Which social channels are being used most frequently?
  2. What percentage are using mobile devices to access your content?
  3. What type of content would your audience enjoy?
  4. Does your audience prefer to receive emails, phone calls, texts, attend webinars, etc.?
  5. How do they speak to each other?
  6. What conferences or events are they going to?
Mar 2, 2017
Opener:
 
Ben Afleck is still Batman, and yes, the movie has a director. Now if they can keep it from turning out like the rest of the DCCU.
 
What the tip??!!
 
Recommend WordPress plugin Yoast SEO
 
Nerd:
 
Marvel Comcis vs MCU
 
Marvel Comics is not doing well. A singular ideology has created an economic problem for Marvel Comics.
 
Example: DCCU is based on spectacle. MCU is consistent and focuses on story. 
 
Gimmick #1 - The politics
 
Quality of story over agenda. Build a following by creating new stories and pay attention to your readers. Don't let a few dictate direction of your product. Editors don't let writers breathe but some writers are not focused on story. 
 
Gimmick #2 - The nostalgia 
 
Marvel is doing what movies do, reboot and remake because sales are falling. Another civil war, secret wars and character changes that have bad stories like female Thor and sjw character and story lines. 
 
Event to event and number ones to ones for money. Consumers are rejecting the lack of quality because Marvel has placed the opinion of the few first and money. 
 
Brand:
 
Data driven efforts.
 
Do nothing until you get the facts. When marketing a product do the research and focus groups. 1 opinion is not enough to change direction.
 
Examples of where this happens:
 
  • Websites
  • Creative print
Overall strategy of your product or presentation. 
 
Outro:
 
Sponsor mention - https://element502.com
 
Next episode 
 
The Cloverfield Theory and Online Marketing Promotion
 
http://funandprettythings.com/ - Howard Stmblers site to daughter. pwd Do you want to talk?
 
http://tagruato.jp/index2.php - when opened audio can be heard.
 
http://tagruato.jp/employee_of_the_month_2016_february.php - Howard on list for Bold Futura. (a font type name reversed, a possible clue about ongoing story?)
 
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