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Now displaying: April, 2017

Nerd (or geek) culture is no longer a sub-culture, it’s the culture of day. Marketing for things like comics and novels and video games is no longer an isolated thing.

Nearly everything is transformative in media now and it's important to keep your Nerd Brand Strong!


Please subscribe and listen to Brandon Jones of Animation Destination and myself, for our reviews, jokes and discussions of branding and marketing in the nerd culture.

Apr 27, 2017
 
Sounds are evolving in to famous 60-70's songs. GOTG vol 2 released sound track as promo along with trailer. 
 
Our bold favs and most memorable both sound tracks and scores. 
 
  • Back to Future
  • Superman - Christopher Reeves
  • Batman - Michael Keaton
  • Batman - Adam West
  • Star Wars
  • Client Eastwood - Good, Bad and the Ugly
 
Brand 
 
What music can say about a brand.
 
"Music brings value to a brand in three ways: identity, engagement, currency. Specifically, using music to establish an emotional connection with a brand, increases brand recognition, creates excitement and buzz beyond the brand’s core products or services, and can empower consumers, giving them valuable content to discover and share. Music creates the value that brands need to win the war for attention and develop a genuine connection with their consumers. When used correctly, music not only creates loyalty, but true advocacy."
 
Alex White, Co-Founder & CEO, Next Big Sound, Inc., leading provider of online music analytics and insights
 
Resources:
 
https://www.slideshare.net/dannymanning/history-of-music-advertising
 
https://www.slideshare.net/bernardsanch/the-role-of-music-in-advertising
 
https://www.forbes.com/sites/steveolenski/2014/02/06/why-music-plays-a-big-role-when-it-comes-to-branding/
 
Apr 13, 2017

It's all about knowing your audience. A few weeks ago on Nerd Brand we talked about Marvel Comics and how they're taking their narratives in a specific direction that wasn't exactly a fit for the audience that consumes the product. As of a couple weeks ago the CEO of Marvel comics admitted this mistake and we will have to wait and see if there's a course correction. But there's the proof of not knowing your audience and marginalizing a good segment of them and sales suffering as a result. So don't forget your audience.

Nerd Segment

R rated comic movies, the good list and the ones that were too far ahead of their time. As well as a short list of movies rumored and in talks for production that could be R rated.

  • Deadpool - 138 million, over 500 million world wide ticket sales, out grossing Passion of the Christ.
  • Logan - costs studio 127 million, projected to make close to $300 million.
  • Dredd - wasn't successful but darn good.
  • Blade 1, 3

Movies that should/could be R rated?

  • Spawn
  • Lobo
  • Venom
  • The Batman
  • Justice League Dark

Brand Segment

Brand marketing is interpreted by the people that view it and I can be viewed negatively or positively examples of brands viewed positively and examples of brands viewed negatively.

YouTube - privacy settings required for videos that shouldn't be privatized. Basically if you cuss you're channel is only viewable by logged in users and is up for debate if ads are run on it. Unless you're like minded to Liberal YouTube corp.

Questions for discussion:

Financial interests of social channels - where is the line that you don't cross? How can you know what's offensive? Or should you just say dammit all and let your nerd fly?

Is advertising to appeal to everyone not possible these days and why?

Reference HubSpot marketers who cuss post. This is why YouTube de-monotizes YouTubers. But also non-like minded YouTube channels.

How nerd culture has responded, or even cares?

Let us know what you think on facebook.com/thenerdbrand or visit us at nerdbrandpodcast.com

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