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Now displaying: June, 2017

Nerd (or geek) culture is no longer a sub-culture, it’s the culture of day. Marketing for things like comics and novels and video games is no longer an isolated thing.

Nearly everything is transformative in media now and it's important to keep your Nerd Brand Strong!


Please subscribe and listen to Brandon Jones of Animation Destination and myself, for our reviews, jokes and discussions of branding and marketing in the nerd culture.

Jun 22, 2017
On this install of The Nerd Brand this week we're talking how to connect your business to other business and how connected universes have worked for the big guys in Marvel and DC. This episode on the Nerd Brand.
 
 
In case you're wondering what this weeks tip is, it is about Fred. Fred is the one of the Latest updates to Google has issued back in March and in this episode we briefly give you a tip on how to address this update and keep your site from becoming a victim of the update.
 
And it's part of the nerd brand podcast we talk about how Sony connected with Marvel to correct their mistake with Spiderman. And how Fox may be working with Marvel as well; and how both have benefited financially.
 
Enjoy!

 

Jun 8, 2017

Movies are a business just like any other one. This episode of our podcast we're talking about print and digital advertising that wasn't quite thought out. A few weeks ago, the new Spiderman movie poster was revealed. This was criticized as a minor disaster. The project has been memed, and trolled on social media. Terrible structure: Better:  

We talk about how things like this could happen. Was it design by committee? Was it the artists purposefully doing it to achieve an era of design, but for the wrong audience? We'll let you decide. What's more important, creating art or creating promos that sell the offer or event? Like and follow us on Facebook.com/thenerdbrand or at nerdbrandpodcast.com. And find the podcasts sponsor of course at element502.com and facebook.com/Element502 Extras:

Thank you to a listener at XIO Technologies from Kara Smith, who said, "Listening to the Nerd Brand podcast and LOL’d at the cloud reference!"

 

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