On this episode of Nerd Brand we discuss how JJ Abrams re-marketed Star Wars to a new generation and pulled it out of the rubble from under the previous prequels that many did not like. Before we get to that, here's the Tales from Marketing story that Jason shared with Brandon, that required a visual to possibly see the problem more.
Many more commercials were produced and while images could not be obtained of the marketing event held in China where they had hundreds of storm troopers, and projected the trailer on the Great Wall, here's our pick for ads from Duracell. Their campaign was massive, and found ways to get the audience to both participate and be a part of history. Here's the message of that and how the shared how the films props were made The 3 lessons from branding that we talked about in the podcast here were:
Lesson 1: Enthusiasm is invaluable. Genuine excitement will spill over into your marketing strategy and consumers will take notice.
Lesson 2: Identify the weak points of a brand, product or service and focus on turning the weakness into a strength.
Lesson 3: Leave room for a bit of mystery in your marketing technique. Don’t overshare.
Hope you enjoyed the show, next time we interview Bill Reynolds and talk about non-profits and how they do it with the studios and nerd cultures support.