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Nerd (or geek) culture is no longer a sub-culture, it’s the culture of day. Marketing for things like comics and novels and video games is no longer an isolated thing.

Nearly everything is transformative in media now and it's important to keep your Nerd Brand Strong!


Please subscribe and listen to Brandon Jones of Animation Destination and myself, for our reviews, jokes and discussions of branding and marketing in the nerd culture.

Aug 3, 2017

This week on Nerd Brand we are talking about resurrecting brands. Taking a brand that has been either on fumes or dead can be a huge challenge. Some don't even bother attempting it, most rather start fresh. A while back I was told that it's better to raise a baby than to raise the dead. Starting fresh allows more room to grow and redefine your brands message and mission.

Below is a brief synopsis of the show:

What the tip?

Don't be evil. Cheating Google is not cool. I was asked how to leverage how search works to manipulate the market. Honest question that was not aware that it's manipulation and not cool with Google. Thus evil.

Nerd Segment

1996 - Marvel is bankrupt and sells characters to pay bills. Sony got Spiderman, and Fox got X-Men.

late 2000's - Feige at Marvel tries to get Sony and Fox to easter egg Dr. Strange and Ironman to begin resurrecting Marvel.

2008 - Ironman was released.

2010 - Spiderman was cooked, and X-Men was confusing.

2017 - tables have turned, and Marvel is helping Sony resurrect Spiderman. Fox does X-men Day's of Future Past to correct franchise.

Brand Segment

It's easier to raise a baby than to raise the dead.

Having said that, it is rare to see happen.

You can read here about 10 brands that made a return: https://www.ama.org/publications/eNewsletters/Marketing-News-Weekly/Pages/10-brands-that-came-back-from-the-dead.aspx

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