The Nerd Brand
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Nerd (or geek) culture is no longer a sub-culture, it’s the culture of day. Marketing for things like comics and novels and video games is no longer an isolated thing.

Nearly everything is transformative in media now and it's important to keep your Nerd Brand Strong!


Please subscribe and listen to Brandon Jones of Animation Destination and myself, for our reviews, jokes and discussions of branding and marketing in the nerd culture.

Sep 14, 2017

It's a SUPERCast! Get it? 502 Heroes and 3 podcasts? OK, I know corny, but we're still doing this thing. Starting with Animation Destination we begin the SUPERCast with the anime segment, then Video Destruct talks about the game segment, then finally, Nerd Brand takes a look at the holistic approach of a Marketing Crossover Strategy: Video Games and Anime.

A Marketing crossover strategy is branding marketing combined with different products or brands in the industry. And which bring different user experience to consumers.

There are times when it is done well. And a lot of times not done well. Crossover marketing is a risky endeavor. In this episode we discuss the winner and losers of this venture between Animation Destination, Nerd Brand and Video Destruct podcasts in one single SUPERCast!

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