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Nerd (or geek) culture is no longer a sub-culture, it’s the culture of day. Marketing for things like comics and novels and video games is no longer an isolated thing.

Nearly everything is transformative in media now and it's important to keep your Nerd Brand Strong!


Please subscribe and listen to Brandon Jones of Animation Destination and myself, for our reviews, jokes and discussions of branding and marketing in the nerd culture.

Mar 2, 2017
Opener:
 
Ben Afleck is still Batman, and yes, the movie has a director. Now if they can keep it from turning out like the rest of the DCCU.
 
What the tip??!!
 
Recommend WordPress plugin Yoast SEO
 
Nerd:
 
Marvel Comcis vs MCU
 
Marvel Comics is not doing well. A singular ideology has created an economic problem for Marvel Comics.
 
Example: DCCU is based on spectacle. MCU is consistent and focuses on story. 
 
Gimmick #1 - The politics
 
Quality of story over agenda. Build a following by creating new stories and pay attention to your readers. Don't let a few dictate direction of your product. Editors don't let writers breathe but some writers are not focused on story. 
 
Gimmick #2 - The nostalgia 
 
Marvel is doing what movies do, reboot and remake because sales are falling. Another civil war, secret wars and character changes that have bad stories like female Thor and sjw character and story lines. 
 
Event to event and number ones to ones for money. Consumers are rejecting the lack of quality because Marvel has placed the opinion of the few first and money. 
 
Brand:
 
Data driven efforts.
 
Do nothing until you get the facts. When marketing a product do the research and focus groups. 1 opinion is not enough to change direction.
 
Examples of where this happens:
 
  • Websites
  • Creative print
Overall strategy of your product or presentation. 
 
Outro:
 
Sponsor mention - https://element502.com
 
Next episode 
 
The Cloverfield Theory and Online Marketing Promotion
 
http://funandprettythings.com/ - Howard Stmblers site to daughter. pwd Do you want to talk?
 
http://tagruato.jp/index2.php - when opened audio can be heard.
 
http://tagruato.jp/employee_of_the_month_2016_february.php - Howard on list for Bold Futura. (a font type name reversed, a possible clue about ongoing story?)
 
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