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Nerd (or geek) culture is no longer a sub-culture, it’s the culture of day. Marketing for things like comics and novels and video games is no longer an isolated thing.

Nearly everything is transformative in media now and it's important to keep your Nerd Brand Strong!


Please subscribe and listen to Brandon Jones of Animation Destination and myself, for our reviews, jokes and discussions of branding and marketing in the nerd culture.

Mar 30, 2017
In this episode of Nerd Brand Podcast we talk about Brands that you have heard of that are no longer with us and some that are soon to be departed. Many Brands die because of financial reasons, others because of a lack of self promotion, in spite of having "Top of Mind" awareness.
 
For a list of resources, check out the links below:
 
http://www.clark.com/major-retailers-closing-2017
 
Long dead brands, but we all remember:
 
http://www.businessinsider.com/12-dead-brands-that-are-still-well-known-2012-10?op=1
 
To not leave on a negative note:
 
http://www.businessinsider.com/most-valuable-brands-in-the-world-2012-10?op=1/#mcdonalds-14
 
We also talk about the 2007-08 writers strike where Hollywood elite learned the hard way that content is king, but not all content is not equal.
 
The effect of the strike:
https://en.wikipedia.org/wiki/Effect_of_the_2007%E2%80%9308_Writers_Guild_of_America_strike_on_television
 
http://www.huffingtonpost.com/david-macaray/the-200708-writers-strike_b_3840681.html
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