The Nerd Brand



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Nerd (or geek) culture is no longer a sub-culture, it’s the culture of day. Marketing for things like comics and novels and video games is no longer an isolated thing.

Nearly everything is transformative in media now and it's important to keep your Nerd Brand Strong!

Please subscribe and listen to Brandon Jones of Animation Destination and myself, for our reviews, jokes and discussions of branding and marketing in the nerd culture.

Aug 10, 2016

This week on the Nerdbrand we're talking the Suicide Squad! What we thought of the movie and how the marketing impacted the fan and critical perception.

Aug 3, 2016

This week we have a very special guest from WBNA Louisville Lindsay Hanson with us to talk about all the nerdy stuff and brand marketing coming out of the massive heap of geek news, San Diego Comic Con!

Jul 27, 2016

In this episode we talk about non-profits and how nerd culture helps great causes through media and action. We also get a review of the recent Ghostbusters 2016 movie. A movie that many didn't want or expected a sequel. Instead, we got we got and most will probably forget it in time.

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Jul 13, 2016

On this episode of Nerd Brand we discuss how JJ Abrams re-marketed Star Wars to a new generation and pulled it out of the rubble from under the previous prequels that many did not like. Before we get to that, here's the Tales from Marketing story that Jason shared with Brandon, that required a visual to possibly see the problem more.

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Duracell Star Wars Commercial 2015

Many more commercials were produced and while images could not be obtained of the marketing event held in China where they had hundreds of storm troopers, and projected the trailer on the Great Wall, here's our pick for ads from Duracell. Their campaign was massive, and found ways to get the audience to both participate and be a part of history. Here's the message of that and how the shared how the films props were made The 3 lessons from branding that we talked about in the podcast here were:

Lesson 1: Enthusiasm is invaluable. Genuine excitement will spill over into your marketing strategy and consumers will take notice.

Lesson 2: Identify the weak points of a brand, product or service and focus on turning the weakness into a strength.

Lesson 3: Leave room for a bit of mystery in your marketing technique. Don’t overshare.

Hope you enjoyed the show, next time we interview Bill Reynolds and talk about non-profits and how they do it with the studios and nerd cultures support.

Jun 29, 2016
Tune into this special episode of Nerd Brand as we do the show live on Facebook and at the Element 502 Open House event this past June 24th. You can also find it on Element 502's Facebook page here. Download this recording Check out the photo gallery here on Facebook.
Jun 21, 2016

In this episode of Nerd Brand we discuss Deadpool marketing strategy and how it made a $58 million dollar movie into $745.7 million worldwide. We also bring up the brilliant strategy on Facebook that Arby's has been implementing. You can listen to Episode #2 here and view the shows outline and see what we discussed below.

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Jun 15, 2016

Superhero Movies are now the most popular movies in the country and marketing for them is not easy. Just ask WB and Fox Studios and their bipolar approaches to marketing their up-coming properties. We talk about this and Superhero Movie logos this week on The Nerd Brand!  

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